Li Ruigang, also chairman of China Media Capital, said the company aims to become the largest animation production base in China and explore opportunities in copyright distribution, consumer goods, online games and musicals in the hope of establishing a complete home entertainment industry chain.
Xiang Yong, deputy director of the cultural industry research institute at Peking University, added that for Chinese domestic animators, who have suffered from an extended recession, DreamWorks' entry into China brings a great chance to learn from an industry leader.
"The cultural industry should always target a global market. We can now adapt to having global competition on our own doorstep."
China's animation industry had its first heyday in the 1960s, when the film Uproar in Heaven was screened at renowned international film festivals.
But the industry has struggled of late, burdened by a lack of original ideas and professionals, said experts.
Some local animation firms said they are looking forward to learning from DreamWorks, especially from its world-leading 3D technology.
During a visit to Shanghai in March, Jeffrey Katzenberg, chief executive officer of DreamWorks Animation SKG, said the Shanghai studio will concentrate on stories that "have a connection to the culture, history and literature of China".
He also promised to bring the 3D technology that DreamWorks has developed during the past five years to Shanghai.
No comments:
Post a Comment